Cambridge Analytica

Cambridge analytica paid cogan to create anap that would collect data on facebook users. Cogan's question was, was any of this facebook data actually any good at telling you anything useful about that person's personality? If someone on facebook liked dogs, mars, bars and reading, did this actually tell you anything about them as an individual? But cogan was no thief, and he couldn't just take this data from facebook. Facebook users needed to give him their permissio to use it. So if i authorized the ap, if i took the quiz, the ap would get data on all my friends. If i had 500 friends, for example, the ap got the

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app