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4min chapter
#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Marketing Value Is the Real Deal
We tend to think that marketing value is a kind of cheating, whereas engineering value is the real deal. The way to add value to larger isn't through brewing, it's through story telling. A great product badly marketed is exactly like a michlinstar restaurant where,. unfortunately the drains have backed up and there's a smell of po that pervades the whole thing.
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