How Has the Creative Process Evolved?

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Design Better has been on the road recently, recording a live episode in Manhattan for design search firm Wert & Co’s 30th anniversary. Guests for the episode included Paola Antonelli (senior curator in the Department of Architecture and Design at MoMA) Mike Davidson (VP of Design and User Research at Microsoft AI), Kate Aronowitz (Design Partner at Google Ventures), Meaghan Choi (Product Designer at Anthropic), & Mark Wilson (Global Design Editor at Fast Company).

While Aarron and I are catching up from travel, and as a lead-in to the live episode airing next week, we’re rewinding to our interview with Paola Antonelli. We hope you enjoy the episode.

And if you haven’t checked it out yet, did you know you can save over $1600 on popular productivity tools and design and AI courses with the Design Better Toolkit? Just head over to dbtr.co/toolkit to learn more.

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The Museum of Modern Art brings to mind images of Van Gough’s Starry Night, Salvador Dali’s Persistence of Memory, and Andy Warhol’s Campbell Soup Cans. But thanks to Paola Antonelli, senior curator in the Department of Architecture and Design, MoMA exhibitions also encompass the role design has played in shaping culture and the human experience.

We talk with Paola about how we can look at digital design through a historic lens, some of the most important design movements in the past 100 years, and how the creative process has evolved through these different movements.

We also talk about the history of the @ symbol, why craftsmanship is necessary to experimentation, and some of the current challenges in design education.

We hope you enjoy this episode which is a part of our series on design history, with upcoming episodes on typography with Jonathan Hoefler, and the history and philosophy of design with Professor Barry Katz.

Paola Antonelli joined The Museum of Modern Art in 1994 and is the Museum’s Senior Curator in the Department of Architecture and Design, as well as MoMA’s founding Director of Research and Development. Her work investigates design in all its forms, from architecture to video games, often expanding its reach to include overlooked objects and practices.

An architect trained at the Polytechnic of Milan and a pasionaria of design, Antonelli has been named one of the 25 most incisive design visionaries in the world by TIME magazine, has earned the Design Mind Smithsonian Institution’s National Design Award, has been inducted in the US Art Directors Club Hall of Fame, and has received the AIGA (American Institute of Graphic Artists,) the London Design Medal, and the German Design Award, among other accolades.