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Lynda Kate Smith (mParticle) - Marketing for Entrepreneurs

Entrepreneurial Thought Leaders (ETL)

CHAPTER

Then You've Got a Target Market

i have seen there may be two, call it two target markets. Theyre really asttey're very similar, they're very young. Both have a real need. Then it's just a matter of, what can you do from a resource perspective? The thing we have to always remember as well is that when you pick a target market, it has impacts beyond just my marketing effort. It can impact the product. It canimpact the surfaces that we need to offer. So then you have to real kind of sit down, as airriht,. If there are two that are really, really strong, yo, maybe we we pick one and then follow with the other. Or if

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