The Problem With Monetizing Content on the Internet

I think there's a good foundational fundamental flaw in how we monetize content on the Internet. The way that Google came up with monetizing search is the way that we basically monetize everything. It just was like they could do that at the time because that was all that was available to them. And it doesn't... I mean, part of it too is that when you're doing creative work, like you are also having to think about how you're... You yourself are also a billboard.