The Social Media Playbook of Gavin Newsom

This chapter examines Gavin Newsom's social media strategies as he attempts to rebrand himself by emulating Donald Trump's style. It critiques Newsom's alignment with populist tactics while addressing contentious issues like transgender rights, and questions the effectiveness of his approach in engaging voters. The discussion also highlights the potential political repercussions of sidelining cultural topics and the spread of misinformation within his political maneuvers.