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What’s going on with the media and advertising industries at 2023’s midway point
The Digiday Podcast
AI and the Revenue Opportunity for Publishers
A lot of publishers are saying a big topic of conversation with marketers was around AI and how that can be applied to you know possible future campaigns. I could see that being something that advertisers press on as a way to potentially save money or to ensure that the money they're spending is being used efficiently. The Association of National Advertisers had some sort of statement that went out where it was basically advertisers demanding that media companies and others use AI for campaigns.
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