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14min chapter
480 MKTG STINX by Bob Hoffman
The Marketing Book Podcast
Unveiling the Deceptive Practices in Online Advertising
Exploring the industry's disillusionment with unethical advertising practices, the chapter sheds light on the pervasive issue of online ad fraud and its substantial financial impact. It discusses the lack of transparency in programmatic advertising, revealing how marketers prioritize data over effectiveness, leading to wasted resources. The chapter also highlights a major ad fraud incident involving a newspaper, exposing the shortcomings in the online ad ecosystem.
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