Episode 246: Running a Profitable Email List with Chase Dimond
UI Breakfast: UI/UX Design and Product Strategy
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The Biggest Mistake Every Brand Makes
The more often you ema send mos, the less the subscription rate. Not having an optimized form is one, not setin enough campaigns per week. Send more campaigns than you think, but make surethat you start mall. Moderat things like open rates, click though rates, conversion rates. Monitor the unsubscribed, the baance, the market span. If those are all in line with industry averages, and you can find the industry averages pretty easily on line, send a second campaign per week,. And you kind of scale up from that cadence of maximizing engagement, but minimizing churn. You don't want to send so many campaigns that you have dnt want to be so afraid
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