Data Collection Is a Good Path to Data Collection

A lot of this requires data collection i think and i think in order to do that then you start to get into the all kinds of quick you serve things where it comes. It's like trying to get 10% more downloads to your app is very difficult and likely very expensive. Keeping the people around by making your app easier to use more intuitive clear to understand  that's probably a lot easier there's probably much more kind of low hanging fruit that we can pull on. That will allow us to have these big these are these outsized impacts without necessarily spending a lot of money.