How to Scale a Startup's Channels

Startups have to experiment with different channels, tactics on those channels and identify what performs better. So if you see them hanging out on Google, you know, searching for certain things oranging out on LinkedIn or Reddit or whatever, right? Like that is those are your channels,. So irrespective if you know them or not, like that's where you will find your customers. That being said, I think for sure, play to your strengths.