280 - The Truth About *Forms* | Demand Gen Live S2 x 77
GTM Live
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How Important Is Customer Acquisition Cost in Measuring Marketing Success?
Customer acquisition cost is incredibly important. If you have a certain amount of budget, let's call it one million dollars for sake of round numbers, and you need to be able to figure out how am i going to get the best return? A lot of companies are working in a cak payback time window between 24 and 60 months which is absolutely ridiculous. Most companies don't have an l t v that long so you're just playing a financial game, hoping you can raise enough money to keep going.
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