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Footwork VC's Mike Smith | Finding Your Fit in ECommerce

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Is Scale of Acquisition a Good Thing?

i would say that the word ofmo being so strong in the early days was a function of focusing on the right demographic and being deliberate on that. And i think if you're puit super well taken way, which is, like you talk about tam, and then you talk about ssable tam, and you talk about whose actually using and loving your product to day. Yes. Ioerly honor nay. That's another reason why you focus on kind of the highest, you know, highest value, highest like intensity users. It allows you to extend what you want to do into other areas.

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