The new digital echo system changing the consumer experience. Ad make it much easier for individuals to understand how much money they currently have and based on what they've already spent. A lot of ther value added services around, like the data that sits around the transaction, helping understand that.
Growing preference for digital payments over cash is changing the nature of how people interact with money, with significant implications for businesses. Digital payments are helping new businesses reach consumers in new ways and established businesses to expand and diversify their client bases. How should companies adapt their products, services and payments infrastructure to remove the pain of payment?