Better: make green products superior

For decades, investor and business leader Steve Howard watched companies pour money and effort into sustainability initiatives ... and still fall short. The problem isn’t a lack of will, he says; it’s that capitalism and climate have been wired to work against each other. He shares four realities that explain why even well-intentioned businesses fail at climate action — as well as a plan to flip the system, making green innovation so powerful the market can’t resist it.

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