The Loss Ofversion Problem

Loss aversion gets recruited into starting decisions and starting decisions are sort of active decisions so if we don't think about like the thing we're doing as an active decision to continue we don't. We're much more tolerant of the losses that we might incur from those paths in a way that we're intolerant of them for the switch. I talked to this woman Sarah Oster Martinez who wrote me in the middle of writing this book and she was really struggling with whether she should quit her old job and switch to a new one. She said what if I take the new job and I hate that too? This is where we see this loss ofversion problem and this problem withlike the

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