Hamdey's Nomadism

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Hamdey relied on the community he vested in, rather than outside financial investment to keep up with demand. "I kept this very simple because i really wasn't a sophisticated business person," says Hamdey. This scrappy, just in time management style is the classic ontpneral approach. It feels precarious because it is. One way to bolster your chances of success, is to build a strong community and sense of co ownership from the outset.

Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.”

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