Navigating AI in Creative Industries

BCG's Matthew Sinclair explores the future working relationship between human and machine. Will a coming generation of AI bots be able to generate and iterate ideas as well as or better than people? Will knowledge workers be replaced by machines? BCG’s Matthew Sinclair imagines a future where technology could replace writers, software engineers, and, yes, consultants – although he’s not convinced that businesses should lose the human touch. There are inherent risks in handing over the most creative elements of your business to bots – including perpetuating what Sinclair calls “the tyranny of the banal.”

Learn More:

Matthew Sinclair: https://on.bcg.com/4btUGgN

AI at Scale: https://on.bcg.com/44Y6pSu

Matthew Sinclair on Medium: Matthew Sinclair – Medium

GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT

CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT

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