#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Is There a Perfect Sales and Marketing Structure?
Is there er a kind of perfect sales and marketing structure? I thinkyou have to preface my answer by saying, everyone's different. Your go to market model matters. So in a perfect world, marketing owns as much of top of funnel as possible. And lessonly, the marketing team was responsible for close to 70 % of revenue creation. Now, that's because we had outbound bd ars under marketing. They didn't live in salesa size. Mink ets a little bit different, because it's an enterprise. Sales motion lesley was high velocity, more s m b, more midmarket.
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