How to Convince People to Download Pulse

I think the strategy is actually evolving every day. It started with posting videos on design blogs but I don't think we can honestly say that we have it down and we know what the strategy is. One of the things we did in Pulse and totally through luck but it wasn't planned, was when we first pushed out the app live on App Store,. That heart sign was people thought maybe you like the app or maybe you do that. And so even if people kind of buy a mistake, clicked on that, they sent us some interesting feedback.