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Bob Burg on Closing More Deals with the Go-Giver Sales Strategy | Sales | YAPClassic

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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The Power of Referrals and Authentic Influence

This chapter explores the importance of building strong relationships and prioritizing others' interests to generate referrals. It discusses the differences between genuine influence, persuasion, and manipulation, highlighting that real influence is rooted in mutual benefit and trust.

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