The MASSIVE Shift in How We Buy Software, with Sam Senior
B2B Growth
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Zendesk Demo Environment - What's the Barrier to Entry?
Companies like Zendesk and Monday.com are leading the way in this sort of essentially demo environment. The barrier to entry has what just been too high to create that test environment, Sam says. If you could go buy PLG in a box, "that's going to make this much more exciting for people," he adds.
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