How Atlassian Does Product-Led Growth by Atlassian VP of Product
The Product Podcast
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Atlasian Premium Launch - The Fourth Principle
Atlasian has adopted a premium model, where our customers can use our products without having to pay. The goal of this is to really acquire customers quick by opening up the top of the funnel. We saw a significant increase in are our monthly active users after we launched and that trend continued. It didn't go down because we kept optimising the expedients further. And there's another dimension which is just like your marketing terminology, which is a unopeal cue for leads. You know, when you think about the quality of these programmes, it's not a guard against some people who may be more likely to convert than others. But as long as they're willing to work with us
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