How to Monetize Joy

The coaching industry plays so well to both, right? We help people avoid pain. We help people gain pleasure. But there are specific industries that are specifically, I want to say alive, but they're specifically been born to monetize joy or monetize pain. That's just the way of life. When someone says you're monetizing tragedy, I'm monetizing life. And all of life is up for being monetized for creating value and offering a service that helps other people experience more joy"