4min chapter

The So What from BCG cover image

Values Are for Everywhere

The So What from BCG

CHAPTER

Should Companies Work in Countries That Are Not LGBTQ Friendly?

People often ask me if a country is not LGBTQ friendly, should you even do business there? I think it's also worth asking what is the benefit of each, right? If let's say a company decides to not work in a country, will that space be occupied by someone else? With that is the case, have you actually lost the opportunity to influence the client or other stakeholders with your values? So I think for me being part of a conversation is very important. And I personally am supportive of companies working in different countries because it gives them the opportunity to become an embassy of values within that country which may not fully align with a broader social context.

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