What Is the Problem That This Person Has?

The only reason anybody ever spends money on anything is to solve a problem. And so as i go into psychographic and i start dissecting who is it that i'm speaking to, the most specific of all, like those psychographic ities is, what is the problem that this person has? And then how can I solve that? What's important here is a lot of content nanchebenors and uters make the mistake of saying, like, i have a product to offer, and i need to find the person to sell it to. It's actually exactly the opposite: You want to find the people that you're speaking to and then dissect the product that they need out of