The Evolving Challenges of Polling Accuracy

We’re coming down to the wire, and Democrats' hopes of holding onto the Senate and the House are fading fast. Two months ago, the story was that Democrats seemed poised to pull off an upset and hold onto the Senate despite the fact that the party in power almost always loses seats in the midterm election. But now, the Senate looks like a toss-up. It’s not just Democrats who are facing challenges this year—pollsters are too. Error margins are rising as fewer people are responding to survey calls. That means we’re flying half-blind out there: Political campaigns, commentators, and voters can’t be sure that the polling averages that they’re seeing in the news are an accurate reflection of reality. Today's guest is Kristen Soltis Anderson, a Republican pollster and the co-founder of Echelon Insights. We discuss the closest races in Georgia and Pennsylvania, whether Donald Trump is an overall help or hindrance to the GOP, and why the golden age of polling is over.

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Host: Derek Thompson

Guest: Kristen Soltis Anderson

Producer: Devon Manze

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