Adam Grant (University of Pennsylvania) - Six Ways to be an ‘Original’
Entrepreneurial Thought Leaders (ETL)
00:00
How to Make the Unknown Familiar
The original pitch for The Lion King was, I quote, Bambi in Africa with lions. You don't want to do this early in the creative process because it often stifles your ability to think outside the box. What connects the dots for one group of people is not necessarily going to make a difference for another. Some startups are trying to solve that problem by going a little bit too far.
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