The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Negativity Bias vs. Innovation: Kodak and Blockbuster

Melina warns that avoiding risks due to negativity bias can stall innovation, using Kodak and Blockbuster as cautionary examples.

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