2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Todd McKinnon - Creating and Defining a New Market Category - [Founder’s Field Guide, EP.7]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The Transition From Not Being a Default Solution to a "Default Mode" Solution?

Othas is now the default solution for authentication and identity management. To achieve that position, you have to define the category, so to speak. And i think you have to go through that pane. You have to go throughthat uncertainty to define the market,. which leads to being that default choice....

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode