3min chapter

Cold Call cover image

Management Lessons from the Sinking of the SS El Faro

Cold Call

CHAPTER

The Intra-Us Business

The maritime sector's an interesting one. I think people aren't really are of how large and how important it is in the ecosystem of the economy. The elfero was built in 19 75, and was a first generation what we call roll on roll off ship. She would be like a big shopping cart going to san juan, where she'd be taking produce. A lot of the trucks that would roll on or refrigerated for the whole two day voyage were not made in porto rico. All the crew were american citizens.

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