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12min chapter
How ClickHouse powers Netflix, Uber and Spotify’s Analytics | Aaron Katz, CEO of ClickHouse
The MAD Podcast with Matt Turck
Go-To-Market Strategy and Sales Evolution at Clickhouse, Inc.
The chapter explores Clickhouse, Inc.'s go-to-market strategy, highlighting the complexities of international sales, operational challenges, market segmentation, and tailored approaches for different markets. It discusses the evolution of their sales strategies towards a self-service approach and limited outbound motions, focusing on direct sales teams handling leads completely for enhanced efficiency and customer experience. The chapter also touches on the unique organizational structure, operational strategies, partnerships, and community engagement efforts of the company.
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