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How Salesforce are using LLMs with Greg Bennett

VUX World

CHAPTER

The Benefits of Generative Email Generation

In the beginning, Salesforce wanted to help take care of those very manual time taking tasks that don't necessarily require quite as much of your cognitive faculty. The vision with something like email generation is if you're burning through thousands of leads to try and figure out what is a quality conversion for a potential sale, being able to generate that content really helps to lessen that cognitive load. At Salesforce, we take the approach of sales as relationships that you're not in it to close a deal necessarily. You're in it to build a relationship and the deal is part of that relationship.

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