RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit
GTM Live
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How to Be a Successful Podcast Host
When a B2B company is making a podcast how important or how closely related to the actual solution they provide does the subject matter need to be? I think in some instances being very narrow could work. Trying to to create the content around whatever your target customer cares about or needs to know and so I think focusing it on that's an interesting strategy. We basically cover go-to-market for for high growth B2B companies are our strategy.
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