77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07
GTM Live
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How to Optimize for a Lead Generation Process
At what point should you optimize for? I would optimize for the initial conversion first, and then either using hot jar or a different way. See how far people get. You'll there will be a clear place where a lot of people drop off. It's either ginto ye right after the sign up form or right afterwards. And you're still going to need that email flow to get them back into the product on dest top to move forward.
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