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David Wadhwani | Finding Opportunity in Crisis
Greymatter
How to Measure a Growing Company in a Recession
A well run company will always call its vendors during a recession to re negotiate existing agreements. To combat this, you should try to structure multi year agreements with steeper year one discounts and ramping back to street pricing an out years. The key thing is to treat all these inquiries as new sales campaigns with ympathy. As consumers and businesses re shape the way they engage increasingly on line, you should focus your company on your strongest customers segments.
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