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12min chapter
Rory Sutherland
Tetragrammaton with Rick Rubin
The Power of Pricing and Signaling
The chapter explores the concept of pricing and how it can increase the value and desirability of a product. It discusses the idea that people often spend more money on a product to convey a message or signify an event, rather than purely for its quality. The chapter also delves into the power of marketing and how our choices and behaviors are influenced by the desire to signal things to others and ourselves.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode