Balancing Privacy and Effective Retail Advertising

Instacart VP, Ads Product Ali Miller joins host James Kotecki to explore how smart shopping carts and retail media transform the in-store experience.

https://theloomaproject.com/ 

Topics include:

• The unique challenges of retail media in physical stores - where shelves can't dynamically change like they do online

• Instacart's Caper smart cart: how sensors, cameras, and screens help shoppers track spending and find products

• Promising results: why smart carts can boost basket size by 10%

• Adding value through patterns, not personal data: why smart carts don't need to know who you are

• Building "connected stores": how smart carts could interact with deli counters, shelf labels, and in-store screens

• From test phase to industry standards: in-store retail media is at the beginning of its growth journey

• Why in-store retail media “starts to make omni-channel real”

• Why our kids will love smart carts - and how gamification could make grocery shopping fun for the whole family

• Measuring impact: from awareness and impressions to causal incrementality

• Technical challenges from WiFi connectivity to weights and measures certification