If Dr. Oz had said on his show, eat avocados, avocados are good, you know, avocado sales probably would have spiked because that's not like a grifty sector. He has to acknowledge and the show has to acknowledge that that is an ecosystem that has sprung up around their show. Anytime you're sending people to essentially a used car dealership, they're going to get scanned because you're sending them into this extremely grifty sector of the economy. You can't just say like, I bought a Honda Civic and I love my Honda Civic and it's a handsome car and then be like, I can't believe all these people bought Honda Civics. It