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Gabor Harrach: Branded Content and Community-Led Storytelling

Masters of Storytelling

CHAPTER

How to Measure Success on Social Media

The amount of comments you get on social media should be about like 10% of the overall view numbers. For some brands, it's possible to trigger a sales. But overall, I would say this very healthy ratio of organic views and comments is what counts. It's worth noting here that two years ago, Corona was the seventh most valuable beer brand in the world. Today, it's number one. People love the brand. The numbers don't lie. If you're number one, you're Number One.

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