2min chapter

Masters of Storytelling cover image

Gabor Harrach: Branded Content and Community-Led Storytelling

Masters of Storytelling

CHAPTER

How to Measure Success on Social Media

The amount of comments you get on social media should be about like 10% of the overall view numbers. For some brands, it's possible to trigger a sales. But overall, I would say this very healthy ratio of organic views and comments is what counts. It's worth noting here that two years ago, Corona was the seventh most valuable beer brand in the world. Today, it's number one. People love the brand. The numbers don't lie. If you're number one, you're Number One.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode