This chapter discusses the challenges faced by traditional automakers in transitioning to electric vehicles (EVs) and the impact on profitability. It explores factors such as rising costs and supply chain disruptions, and emphasizes the importance of strategically investing profits. The chapter also highlights the potential impact of the right type of EV on the industry and the disappearance of affordable cars in the market.
With all the furor over the state of electric vehicle sales in the US, Ed and Kirsten called on Tyson Jominy, VP of data and analytics for JD Power, to find out what exactly is happening with the US auto market. The resulting conversation covers the state of EV sales, the role of charging, the profits that are paying for it all, the not-unrelated disappearance of affordable cars, and more.