
317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
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Can You Create Demand Effectively?
B tobe companies historically bring a product and sales focus mind set in order to do this. But the reality is that if you create demand effectively, and people want to buy your stuff, then you can have average sellers,. You can have an aver, you can have an average web sit. That's basically all we invest in capturing demand right now. It requires a fundamentally ferent mind set that be to b companies bring to any situation. And i hope our sales leaders right now are taking great notes and digesting this, because i got a ton of ideas now that i want to start buy you that are cana maybe differenta. Oh, excellence. This is a supply i got
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