The Secret Sauce to Virality

Samir: What's the recipe for virality? Like what do you think takes an idea from like, that's a cool idea to this is going to connect with millions of people? Colin: It's hard to do something sustainably if you're really not passionate about it. Samir: I've only found two things in common that every kind of successful person in the entertainment sphere has. One, their story is entirely unique and cannot be kind of replicated by formula with anyone else,. Two, they never quit.