Marketing Expert Dorie Clark on Being Yourself and Being Valued For It
The Anxious Achiever
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How to Telegraph Your Credibility to Other People
Maura Lucky: Social proof is about how do you telegraph your credibility to other people. She says it's about affiliations that we have with entities that are already trusted. "The key, which people need to understand is, you know, stuff doesn't just fall in your lap," she says.
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