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Shameless

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The Rise of Gen Z in the Luxury Fashion Industry

Gen Z are buying their first luxury item at the age of 15, outperforming millennials by five years. CSNBC reported that Gen Z and Gen Alpha are expected to make up a third of the luxury market by 2030. Dofurn Australia is certainly not the only influencer that's been telling that this is clearly really meticulous from the brands who know that actually Gen Z are buying designer.

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