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E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More

OPERATORS

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Expanding Product Line and Finding a Second Hero Product

This chapter discusses the challenges of running funnels for products beyond the hero products, specifically mentioning the Pepper Mill and their knives. They provide tactics for scaling these products and suggest coming up with products priced at $1,000 or higher. Additionally, they emphasize the importance of having a second hero product to avoid failure in the direct-to-consumer (D2C) industry.

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