OPERATORS cover image

E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More

OPERATORS

CHAPTER

Expanding Product Line and Finding a Second Hero Product

This chapter discusses the challenges of running funnels for products beyond the hero products, specifically mentioning the Pepper Mill and their knives. They provide tactics for scaling these products and suggest coming up with products priced at $1,000 or higher. Additionally, they emphasize the importance of having a second hero product to avoid failure in the direct-to-consumer (D2C) industry.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner