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#80: Julie Solomon, The Influencer Podcast - Personal PR in the Digital Space
The Skinny Confidential Him & Her Podcast
How to Reach Out to Influencers
"I'm actually a book publicist who covers online marketing strategies and blog strategies for influencers," she says. "What you should be pitching is the story and how it's really going to serve their audience" She also advises brand owners to do more research before reaching out to influencers, like having interns spend five or ten minutes with each of them.
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