Sometimes the littlest things are the hardest things. Many people really struggle with their one-phrase strategy. The one-phrase strategy distills everything your business offers down to your competitive, profitable advantage over everyone else.
The way you do business, your customer advantage, or the way you deliver goods or services all could become your one-phrase strategy. It’s generally operational, and it gives you a great competitive profit advantage.
After you’ve figured out your brand promises, your core customer, and your differentiating activities, you need to look for the thing in all of that that can become your one-phrase strategy. When you find it, you’ve got the key to being profitable and competitive over time.
Resources:
Growth Navigator Coaching
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Bill on YouTube
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
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