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Derek Sivers, The Reluctant Entrepreneur
CFO Bookshelf
The Importance of Humility
"There is something about families working together," he says. "You kind of have to go into business, treating your friend or your family as if you were a stranger." He adds that most people don't know why they're doing what they're doing. 'I love the humility and the authenticity of him as a business owner,' CNN's Jarrett Bellini says.
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