The first stone sinner is almost always aher, to death. So what happens once someone starts being brave in a negative or positive way? It's a challenge to the culture. And you see all these other people starting to stand and then all the profiteers falls in like a big wave because they realize its weightd i think it's cooler to be like this. You can see how it happens very quickly. It just has to hit these right tipping points. Starts with these very few brave people.